The club have imposed a ticket price increase of 50p across the board as VAT changes come into effect on January 4th. Unsurprisingly to those familiar with the way the club works, this increase is over and above the increase in VAT for every category of ticket. Every. Single. Ticket.
Worst hit are extra kids on family tickets and unaccompanied kids, who’ll be giving the club between 2% and 4.9% extra, on top of the 2.5% to the taxman. Obviously this is because their tickets are cheaper, so a 50p increase makes more difference.
What’s concerning is the increase covers almost everyone going into the ground except the season ticketholders who were lucky enough to secure their pass for this season’s scintillating entertainment at the old price, but we’ll no doubt hear more on that subject at the end of the season when the early bird offers come out.
What do you think of the "VAT" increaes?
- What a ripoff! (35%, 55 Votes)
- Could have been thought through a bit more (33%, 51 Votes)
- What's the problem? (32%, 49 Votes)
Total Voters: 155
So just why is the price of a ticket going up over the rate of VAT for absolutely everyone? Would the club care to explain just how arbitrary their 50p increase is? Probably not, as it’s no doubt due to bumbling ineptitude rather than any cynical manipulation of the long-suffering fans. Perhaps there’s a better alternative that could be looked at though, if it’s not too late.
First off, don’t increase the prices for the new year’s day fixture against Notts County. The VAT rise doesn’t take effect till January 4th.
Secondly, look at each tier of tickets separately and apply an increase that matches. Perhaps the best result would be to take your 50p of your adult customers, by far the majority of the crowd, and hold prices for the kids and also pensioners if possible. If not, put them up by a little, not a lot, say 20p. That’d give Mr. Taxman his fair take, and treat the club’s supporters with the respect they deserve.
Thirdly, apologise for making such a ham-fisted adjustment when you could have handled it better.
PR isn’t hard, so why doesn’t anyone at Walsall FC think of these things before charging ahead?