'Friend for a Fiver' Marketing Issues


#1

Interesting that the club use the re-arrangement of the AFC Wimbledon game as an excuse for the late marketing of the Friend for a Fiver offer versus Rochdale.

The public announcement that the Wimbledon tie (scheduled for Jan 26th and the original offer game) had been re-arranged was made on Jan 7th, giving the club a clear four weeks to sort the logistics and marketing for the Rochdale game on Feb 2nd.

That’s a hell of a lead time when you consider the offer was announced via a 100 word web article 24 hours before the game. Fob-off answer from the club or a severe lack of dynamism in their marketing approach?


#2

I read that and thought yhe same - ■■■■ poor from the club. Its either an after thought from the fans forum where they genuinely thought it was a good idea, or someone forgot to market the offer in the first place.


#3

Was it mentioned at the focus meeting? I can’t remember.


#4

This is very likely, but they wouldn’t want to admit that.


#5

The marketing at the club is poor in general in my opinion, but I think that boils down to the fact that there simply aren’t enough staff at the club in many positions.

The marketing manager is also the supporter liaison officer/Gamble’s PA and probably something else as well behind the scenes.

Just like there never seems to be enough people doing their job on a matchday, I reckon it’s much the same behind the scenes. It absolutely staggers me how bad we are at community outreach these days (I don’t mean hospital trips for charity, I mean in terms of attracting paying customers).


#6

Agree, no doubt the marketing team has a high workload, thinly stretched skill-base, long hours and entry level wages.

Can’t shake the feeling that this kind of slack approach to marketing for an event at the Venue just wouldn’t happen though.


#7

I’ve said so many times previously. Marketing and WFC is basically a shambles, they seem to adopt a completely ad-hoc approach.

Marketing works best when it revolves around a planned strategy with a clear results based outcome but of course that’s something that’ll be alien to the board of WFC because it would involve an element of clarity and communication…

Useless


#8

I agree that the marketing is poor but I have to disagree that it’s due to personnel numbers - that doesn’t stand up because there are loads of folk tagged to ‘sales & marketing’ type roles at the club (I think at least half a dozen at last count) and we are basically a £5M turnover business…

Any organisation that size could and should be handling marketing easily with a relatively small number of people - many businesses of that size wouldn’t even have a marketing dept (they’d out-source their PR and marketing to much better effect IMO…)


#9

The offer wasnt mentioned but it was raised about having more offers and reduced prices to attract fans