You are the 76 per cent majority shareholder in Walsall Football Club, a multi-faceted business that, by any objective measure, has been failing for many years. Risk management is central to any successful operation and the risk of the club imploding is higher than at any point in my 34 years of being an active supporter. I estimate the club has lost half of its regular patrons over the last 34 years, many of them will not return until the stadium freehold is reunited with the club, and the Saddlers are doing an awful job of attracting the next generation of fans. The future is bleak for not only the club but also your investment unless you do something revolutionary. You are almost out of time.
Leigh, if you are a puppet of Jeff Bonser, you will ignore this letter and carry on regardless. Walsall Football Club will continue dying a slow death, Football League relegation will be a matter of when, not if, and even more diehard supporters like me will give up the ghost. If COVID-19 disappeared overnight, I would be willing to bet the first home attendance would be below 3,000 people, and only the novelty of live football would keep the number respectable. Most Saddlers supporters have had a gutful of every aspect of their club’s operations. Surely you acknowledge that.
Leigh, if you are not a puppet of Jeff Bonser, now is the time to prove it. Turn Walsall Football Club’s administration upside down. If you hired a management consultancy to review the club in its current state, the report would be damning. The only reason why the club has not gone out of business is because it does not operate under normal conditions. Even bad football clubs have captive audiences, unlike bad bars, cafes and restaurants. The likes of Stefan Gamble and Daniel Mole are not going to fix it; they have presided over what feels like a never-ending deterioration in the club, which has no football identity, no commercial smarts and no communications, marketing or media capabilities.
I wrote on another thread I would be willing to help and I meant it. Drop me a private message and I will share my resume with you. Things have to change, and I would like to think I could make a positive difference. I am not a chancer; I am an experienced sports administrator with domestic, national and international experience, including in top-level club football and major competitions. But whatever you do, please do something, and do it fast. It is time to either put up or shut up. I have put up.