I’ve read a lot of comments about how we are not an attractive proposition to players as though current league position/recent results/queues in the bars/comments in social media is the deciding factor. That might be the case for fans’ mood but not necessarily what a prospective signee is bothered about.
Money will be a factor but not always the overriding one. Ditto the level the club is at in terms of level in the pyramid - though not always so much relative league position within that level (unless you are a Galactico looking for Champions/Europa League opportunities).
Other more mundane or even esoteric ones can often be way more significant - playing for/with managers, coaches, or other players you think can benefit your long term career; more likelihood of being 1st choice for game time rather than being 2nd/3rd/4th choice at a “big” club; the chance of having a team/way of playing built around you; the club is closer to where your family have settled or want to live; you’ve got a point to prove; you aren’t happy at your current club and going anywhere else would be an improvement; you relish the challenge of being instrumental in helping a club in trouble turn it around; you’re good mates with people already at the club; you like the attitude/vision/bants of the manager/board/team mates; better training or physio facilities than at other clubs; they are the first ones that asked (making me feel wanted); chance of them helping me move into management/coaching; being smaller it is a more friendly and personal atmosphere than you get at a bigger club; it’s a step up from where you are; your agent used to play for us and has fond memories; you’re foreign and don’t know any better; something else.
Many fans moan about us being a “selling club” that doesn’t get to see the best of our home grown talent before they are off. That might grate but it is also a reason we can attract so many kids with potential - more chance of getting into the 1st team (and thus the shop window) than playing in the yoofs at a “bigger” local club, so a better launch pad for your career.
Don’t write off our chances of unearthing another Troy Deeney, Scott Dann, Romaine Sawyers, Turkish Messi, etc just because YOUR jaundiced view thinks they wouldn’t be interested - even basket case clubs can pick up the odd gem so no reason we can’t (even if only for a brief time before they move onwards and upwards).