Saddla has brought us the news that Tile Choice are switching their sponsorship money to the electronic advertising thing facing the M6 (confirmed in todays E&S as a ‘significant increase in investment’).
But Walsall being Walsall, it’s struck me whenever I’ve driven past, how under utilised it is. While copycat sites dotted along the M6 / M5 are full of ‘blue chip’ national and international businesses paying for space (Emirates, Qatar, Jet 2 Holidays, Sky, Jaguar - Land Rover, etc, by my recollection), little old Walsall make do with a regional tile supplier and local stuff, and as they seemingly can’t sell the space, fill it up with our own events - forthcoming matches, boxing and celebrity nights at the ‘Venue, Birmingham (sic)’.
It all seems to be an opportunity lost. Does anyone at Bescot do proper commercial stuff?