If it’s like Walsall, Home (season ticket) fans have already paid for iFollow. There’s is therefore no incentive to perform well at home to get home fans to come next week
However, there is an incentive to perform well away from home as said fans will then buy iFollow for the following away game, and if enough do the money goes to Oldham.
Like evolution and climate change, it’s just a theory. I may be wrong.