That’s the whole point that they are defined by the job description and business plan etc. This then formulates the key performance/ result areas and this dictates what measures are put in place. We don’t know as we don’t have all the information.
But such areas as which marketing areas to be utilised number of responses to marketing projects and how many of the interested parties are converted to sales for hospitality for example. Also similar for media marketing, other area could be sales driven by match day sales drinks etc for measure of match day experience as well as implentation of recommendations from the consultation process the club had last year
There could be loads and I imagine there would be but unless you have more info or are part of the process we won’t really know it’s all speculation
Anybody worth his salt applying for this job will do his homework on the present and past performance of our media & marketing department and see there’s a massive job to do .this could play two ways but hopefully we will attract some one ambitious who will relish the challenge and want to put his own stamp on things .
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Bonser has to know what’s going on at his club, so important that Whalley is retained so that information can be passed on to his lair.
Does King Charles know much about football and marketing?