More likely the club knew that a price rise during the last 5/6 years of decline would have been stupidity. Bit of a feel good factor at the moment so taking the opportunity to introduce an increase, albeit it they haven’t delivered any “footballing” success yet.
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This is what I reckon too. The difference between an early bird and a full price has probably meant that hardly anyone buys the full price version. As I said above, the EB has been cheaper than a lot of other clubs at out level, but the full price a bit higher. I imagine the full price tickets and matchday prices won’t increase by anywhere near the same percentage.
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Lower tier prices as there were in 09/10, then next time they increased
09/10 @ 215.00
12/13 @ 218.00
14/15 @ 240.00
15/16 @ 246.00
19/20 @ 250.00
22/23 @ 263.00
23/24 @ 310.00
So £60.00 increase over two seasons, from 21/22 to 23/24.
Particularly last season when they kept extending the early bird deadline.
Might get me and Mrs Scoobs one this year with the rabble in the lower 
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Just pulled out a few of my old season ticket books in the Upper and to add to this:
2013: £315
2014: £322.50
2015: £330.50
So an increase of £65 over 10 years.
Which isn’t too bad. But the jump of £40 over the last 2 seasons makes it look worse and the timing of it happening during a cost of living crisis.
But if you’re thinking of going to all games it’s still a no brainer.
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It’s a fair old increase but everything is going up, nothing is immune from rising costs, overheads etc.
I think expecting people of this town to fork out £310 within a month on a months notice isn’t the best. If increasing the cost by what is a substantial amount, then why not increase the early bird by another month? I get the club needs to set budgets etc, but I don’t think it would have been too much of an ask and would have been a valid argument back for the price increase by saying we’ve given you an extra month, an extra pay packet to afford it.
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They’re not expecting people to fork over £310 on a months notice. Payment plans are available.
Expected an increase and will be renewing our 3 STs. As other have said I have noticed increases in parking (now £7) and the Beer 
(think it’s £4.40 a pint) which considering it’s still crap and in plastic winds me up.
However now where else I would rather be on Saturday afternoon !
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Cheers Dan 
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Not everyone wants another expense coming out every month.
Why not just extend it? Give people two months to put disposable income aside? I think that’s fair.
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£16.50 per game is excellent value in anyone’s book. These will sell like hot cakes, will be buying mine at the earliest opportunity.
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I go with my son to most home games but we do not have have season tickets. I have been seriously considering getting us season tickets next season but the increases has put me off. I do understand though that if we are to compete for promotion Flynn needs a bigger budget it may just mean we pick and choose games next season.
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I was just about to buy one as well, i don’t know?, first Bonzo and now extortionate season tickets.
Seems like i am destined never to attend 
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Made me sad reading that. Not a lot to ask for a working bloke to be able to to follow his own club.
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That’s a big old increase. We must, like most clubs I suppose, have a lot of fans who travel 15 miles and upwards, having moved from the area, and associated costs of petrol or rail fares are rising.
I shall still renew, because I am obsessed, and I can afford it, but I can understand if it is too much for some.
A shame that with support increasing we are hit with an inflation-buster of a rise.
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Any excuse, as usual 
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